Plot: Lots of fast edits showing different people walking into a cinema setting. Then shows a person wearing the "watchers" trainers sit down in the best seat in the cinema. A person wearing old trainers arrives at the cinema but is unable to get a good seat as he is late. Brand and Slogan then displayed on screen.
Setting: To replicated a cinema in school theatre.
Characters: Lots of different actors in the advert to sow the whole target audience, but only the legs and feet of the actors are shown.
Costume: for majority, costumes will only be shown from waist down. Every day wear, evident that both men and women our in the advert.
Sound: Possibly cat walk music, when actors are walking in to cinema to make the advert more humorous.
SFX: none, fast edits to show maximum people wearing the trainers.
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