Shot List

1. Ten or twelve low angle shots showing only characters costume from waist down, all wearing the same trainers (our product shown). Fast edits to show the wide target audience of the product. Exactly the same side angle shot for each actor.
2. Establishing mid long shot showing first main actor wearing the same trainers from behind. Shows second actor opening the "cinema door" for them and first main walking through.
3. Cut back to the same side angle shot as number 1 showing first main actor from the waist down walking into the cinema.
4. Master shot from the corner of the theatre - showing the whole seating plan (and possibly screen?) shows first main actor walking into the setting and sitting down in the front, centre seat.
5. Mid shot showing first main actor who's just sat down being served popcorn (?) by third actor in their seat.
6. Repeat shots number two and three showing second main actor walking into the theatre but this time wearing old and tatty trainers.
7. Mid long shot showing third serving popcorn has left and making sure to show actor's facial expression who has just walked in, showing they're annoyed at the first main actor who walked in because they evidently wanted the middle, centre seat the other has taken.

(slogan and brand name comes in)

Practice film

Treatment for Advert

Plot: Lots of fast edits showing different people walking into a cinema setting. Then shows a person wearing the "watchers" trainers sit down in the best seat in the cinema. A person wearing old trainers arrives at the cinema but is unable to get a good seat as he is late. Brand and Slogan then displayed on screen.

Setting: To replicated a cinema in school theatre.

Characters: Lots of different actors in the advert to sow the whole target audience, but only the legs and feet of the actors are shown.

Costume: for majority, costumes will only be shown from waist down. Every day wear, evident that both men and women our in the advert.

Sound: Possibly cat walk music, when actors are walking in to cinema to make the advert more humorous.

SFX: none, fast edits to show maximum people wearing the trainers.

Advert

When deciding the brand name and slogan for our advert, we thought of a few possibilitys. We tried to make the brand name and slogan suit our target audience - which was "cinema goers", and also the product - which was "trainers". We finally decided on our brand name which was "Watchers" and our slogan - which was "get the best seat wearing the best trainers".